Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s powerful marketing, search engine optimization and catalog-management tools give merchants the power to create ecommerce sites that are tailored to their unique business needs.

Scalable
Magento’s architecture accommodates the evolving needs of an eCommerce business.
Learn MoreMagento’s architecture accommodates the evolving needs
of an eCommerce business; from a growing feature set to
an expanding catalog, customer base and order volume.

Flexible
Magento delivers unprecedented flexibility and control over store operations.
Learn MoreMagento delivers unprecedented flexibility and control
over store operations from catalog presentation to
database configuration and integration.

Secure
Magento’s configuration makes adhering to PCI-compliant security regulations a breeze.
Learn MoreMagento’s easy installation and configuration makes
adhering to industry-standard and PCI-compliant security
regulations a breeze.
Site Management
» Control multiple websites and stores from one
Administration Panel with ability to share as much
or as little information as needed
» Multi-Lingual
» Support for localization
» Support for multiple currencies
» Administration Permission System Roles and Users
» Flexible tax rate management with support for US
and International markets
» Fully 100% customizable design using templates
» Customer Groups
» One-Click Upgrades

Marketing Promotions
» Flexible Coupons with unique pricing rules
» Catalog Promotional Pricing by percentage
or fixed amount
» Free Shipping Option
» Multi-Tier Pricing for quantity discounts
» Customer Group-specific pricing
» Landing Page Tool for Campaigns
» New Items Promotional Tool
» Up-sells in Shopping Cart
» Cross-sells on product pages
» Send to a Friend
» Send Wishlist to a Friend by Email or RSS
» RSS Feeds for New Products, Specials and Tags
» Newsletter Management
» Polls

Search Engine Optimization
» 100% Search Engine Friendly
» Google Site Map
» URL Rewrites give full control of URL’s
» Meta-information for products and categories
» Auto-generated Site Map for display on site
» Auto-Generated Popular Search Terms Page

Checkout
» One-Page Checkout
» SSL security support for orders on both front-end and
back-end
» Shipping to multiple addresses in one order
» Checkout without account/Guest Checkout
» Shopping Cart with tax and shipping estimates
» Checkout with account to use address book
» Option to create account at beginning of checkout
» Accept gift messages per order and per item
» Saved Shopping Carts with configurable
expiration time

Delivery Management
» Integrated for real-time shipping rates from:
UPS, FedEx, USPS and DHL.
» Shipping to multiple addresses in one order
» On-site order tracking from customer accounts
» Multiple shipments per order
» Ability to specify allowed destination countries per
method
» Flat rate shipping per item/ order
» Table rates for weight and destination
» Table rates for product sub-totals and destination
» Table rates for number of items and destination

Payment
» Configurable to authorize and charge, or authorize
only and charge on creation of invoices
» Integrated with multiple PayPal gateways
- Website Payments Standard, Website Payments
Pro (Express and Direct), Website Payments Pro UK
(Express and Direct), and PayPal PayFlow Pro
» Integrated with Authorize.net
» Integrated with Google Checkout (Level 2)
» Saved Credit Card method for offline payments
» Accept Checks/Money Orders
» Accept Purchase Orders
» Additional Payment Extensions Available through
Magento Connect

Order Management
» View, edit, create and fulfill orders from admin panel.
» Create one or multiple invoices, shipments and credit
memos per order to allow for split fulfillment
» Print invoices and packing slips
» Call Center (phone) order creation
- Includes ability to create new customer, or select
existing customer and view shopping cart, wishlist,
last ordered items, and compared products list, as
well as select addresses, give discounts and assign
custom prices
» Create re-orders for customers from administration
panel.
» Email Notifications of Orders
» RSS feed of New Orders

Customer Accounts
» Order status and history
» Re-orders from account
» Recently ordered items
» Address Book with unlimited addresses
» Default Billing and Shipping addresses
» Wishlist with ability to add comments
» Email or Send RSS feed of Wishlist
» Newsletter Subscription management
» Product Reviews submitted
» Product Tags submitted
» Account Dashboard for overview of: recent orders,
personal information, newsletter subscription status,
primary billing address, primary shipping address,
shopping cart, wishlist, recently ordered items, recently
reviews and recent tags

Catalog Management
» Inventory Management with Backordered items,
Minimum and Maximum quantities
» Batch Import and Export of catalog
» Batch Updates to products in admin panel
» Simple, Configurable (e.g. size, color, etc.) and
Grouped Products
» Tax Rates per location, customer group and
product type
» Attribute Sets for quick product creation of
different item types
» Create Store-specific attributes on the fly
» Media Manager with automatic image resizing and
watermarking
» Advanced Pricing Rules and support for
Special Prices (see marketing tools)
» Search Results rewrites and redirects
» Approve, Edit and Delete Product Tags
» Approve, Edit and Delete Product Reviews
» RSS feed for Low Inventory Alerts

Analytics & Reporting
» Sales Report
» Admin Dashboard for Report Overview
» Integrated with Google Analytics
» Best Customers Report
» Tax Report
» Abandoned Shopping Cart Report
» Best Viewed & Purchased Products Report
» Low Stock Report
» Search Terms Report
» Product Reviews Report
» Reports for New Orders, Reviews, Tags
» Coupon Usage Report
» Total Sales Invoiced
» Total Sales Refunded

Catalog Browsing
» Grouped Products View
» Recently viewed products
» Product comparisons
» Recently compared products
» Product listing in grid or list format
» Multiple Images with Zoom
» Product Reviews
» Related Products
» Stock Availability
» Smart search with auto-suggested terms
» Product Option Selection
» Add to Wishlist
» Send to a Friend with Email

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Customer Support
» Contact Us form
» Feature-rich Customer Accounts
» Order History with Status Updates
» Order Tracking from Account
» Forgot Password Email from front-end and administration
panel
» Order and Account Update Emails
» Customizable Order Emails
» Create and Edit Orders from the Admin Panel

International Support
» Multi-Lingual
» Support for Multiple Currencies
» Tax rate support
» Localization
» Configurable List of Allowed Countries for:
» Site Registration
» Shipping Destination Addresses with ability to
specify per shipping method
» Billing Addresses with ability to specify per
payment method

Demo
In the frontend demo, explore how a Magento-driven store might look to your customer and test some of the many features of Magento. Get a better feel for it by simulating a customer moving through the purchase process, tagging a product or leaving a review. In the Admin, witness for yourself how intuitive and simple it is to add product attributes, set up promotions or manage a catalog in Magento.
Resources
Online Resources
- Magento Datasheet. Learn more about Magento's major features and how it provides the optimal platform for business growth.
- Full-Feature List. This document will list almost all the features you will find in Magento.
- Roadmap. This roadmap is intended to keep our users up-to-date on where Magento is and where it's going
Documentation
Developer Resources
Resources for developing for and deploying Magento.
Service and Support
When your operation hinges on network availability, you can’t afford website downtime. To ensure rapid issue resolution for your website, Magento offers a comprehensive range of technical support plans and products to keep your organization running.
Consulting
Get help from qualified professionals with experience in deploying, developing, and customizing Magento and third-party solutions to fit your needs. » Order & Customize
Order
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Online Store |
Small Shop |
Product Page |
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| Products | 1,000+ | 100 | One |
| Admin Panel | ![]() |
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| Checkout | ![]() |
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| Reports | ![]() |
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| Customer Accounts | ![]() |
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| Order Managment | ![]() |
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| Marketing Promotions | ![]() |
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| Customizable Design | ![]() |
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| Operating Cost | $90/mo. | $50/mo. | $20/mo. |
| Price | $3,000+ | $2,000 |
$900 |
| Request a Quote | |||









